Why Use cloud Hosting?
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Video and image content is automatically cached in 18 global datacentres known as the CloudFront, reducing latency and improving end user experience. This is particularly important when servicing a widely distributed audience. From a technical perspective also the benefits are great, web servers have less work to do by not needing to send out big files to every visitor, the whole process is transparent to end users, storage capacity is virtually unlimited and videos may be streamed easily without additional configuration.
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How much would a complete site outage cost your business per day? With small businesses becoming more dependent on web site sales, servers must have redundancy (on-line spares) to keep the site working no matter what. Traditionally a configuration of multiple databases replicated between zones and multiple load balanced web severs would have cost thousands of pounds per month. Eko UK has invested in exactly this architecture to provide a fully redundant hosting environment for our clients. In the event of a terrorist attack, power outage or just a hardware fault in one datacentre, the synchronised replica keeps the site from failing and business continues as normal.
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Cloud hosting minimises the threat from Denial of Service (DoS) attacks by spreading the site across multiple servers. The hacking group Anonymous recently brought down Visa and Mastercard but admitted that the Amazon cloud was just too big. We think that’s a pretty good argument in favour of using the service.
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Hosting in the cloud allows businesses to leverage the power of a large server infrastructure at a fraction of the cost. Computing power is available on demand to meet the requirements of any size business. As required, more servers can be brought on on-line (takes about 3 minutes) then shut down when not needed. Paying for server time by the hour can be cost effective and reduce CO2 emissions. A study by Accenture for Microsoft recently demonstrated potential for a 30% reduction in CO2 per user for a cloud hosted server compared to an onsite installation. (http://www.microsoft.com/environment/cloud.aspx)
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Content is distributed through a global network of data centres with super fast access from most countries providing an improved customer experience. Video Media can be streamed using protected URLS to help prevent unauthorised copying of content. Storage charged per GigaByte is virtually unlimited and available with a 99.999999% guarantee.
So don’t delay! Call Today! 0845 357 4200
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