How you think about online software is the first step
When you think of an app or product it generally conjures the idea of a mobile application or computer software that you install to perform a specific function. However, the definition of an application is not inherently defined by how it is used or accessed.
These days you likely use a number of web based apps on a daily basis; Google mail, Facebook, Twitter, BBC iPlayer or perhaps more productivity-based apps such as online-banking, accounting packages, project management tools, email marketing and so on.
Get SaaSy with us
We are surrounded by and using online applications all the time. They are generally known in the industry as SaaS applications. SaaS stands for Software As A Service.
The advantages of this approach are wide reaching.
- Data is stored ‘in the cloud’ so that it may be accessed anywhere
- Scales as your business grows
- Reduces costs and enables greater flexibility
- Enables easier integration with existing and new systems
- Speeds up processes and work flows
- Ability to develop for multiple devices (desktop, phone, tablet…)
Developing smart is a knowledge based art
Having the idea for the product is the first step. When approached by new clients, generally the seed has already been planted. The important thing from there is to develop smart. It would be easy to get carried away with a view to add every feature and idea from version 1. However, it is better to define end goals of the app and then build a core offering that supports and tests these first. This results in a shorter time to market and reduced initial costs with the benefit of building the product further based on true data and user feedback.
As with everything we do, we are proactive in our suggestions and consultative in our approach to ensure that you’re building the right things in the right order to get the right results. Looking at the longer term game plan is smarter and more successful.
Whether you wish to build a service or system for internal use or a public-facing product we can help you define, develop or re-develop exactly what you need. Get in touch with us to get the ball rolling.