There is more to internet marketing than just tweeting
Spreading your message, building a following, selling products or generating leads. The end result of an online marketing campaign is generally simple by definition however, ensuring the right steps are taken to achieve those goals and that the campaign is inherently trackable requires in-depth knowledge and experience.
Transparency is key
Before embarking together on a marketing campaign we ensure that a defined set of success criteria are prepared. As part of this task, we work with you to ascertain a ‘base level‘ of data and ensure that all leads, enquiries, sales, calls and other contact points or traffic are recorded clearly.
Gathering these data provides metrics upon which to measure campaign success, informing how decisions should be made moving forward and ultimately ascertain where budget should be spent or revenue saved.
We go a step further than most
The Eko advantage is that we involve our development team in the online marketing process. Before generating leads we develop forms with validation to ensure data integrity. Now leads may be tracked effectively and data used to review your back-end processes. Perhaps you have a CRM (Customer Relationship Management) system that you want the data to be imported to directly and assigned to the right person for that task. We can do that and plenty more besides.
We pride ourself on not just the end result but also looking at the bigger picture. How ideas, marketing and systems all interact, from both a language / marketing perspective and a technical / process perspective. By taking this global view, we produce results and ultimately better client relationships that excel beyond other companies in this space.
The many faces of online marketing
Putting together a campaign takes into account many factors, options and directions ranging from services that are suitable for the required success criteria to how those services should be used. In some instances a more corporate and functional approach may be required while others may demand a more friendly or viral approach. Some of these factors and services include:-
- Facebook Pages / Branding
- CRM Systems
- Data Analysis
- Statistics Collection and Recommendations
- Form Validation
- Trackable Telephone Numbers
- Search Engine Optimisation
- Pay Per Click , Google, Facebook, Bing adverts
Proactive online marketing that works with you
Emphasis is placed on listening to you and ensuring our services meet and exceed your requirements and expectations. We make a point of being proactive in our approach. If we notice a data trend or have new knowledge and recommendations to propose, we will be sure to bring that information to you. It may be that more time should be invested on tracked site searches, or perhaps using a different ‘voice’ on a particular social network will deliver better results.
Alongside this we are consistently up to speed with the latest changes in terms, requirements and technologies, ensuring that you are advised correctly and benefit from our wealth of team knowledge and research. We become part of your team and help your business grow rather than simply serving you.
We believe we provide a stronger approach and excel at what we do when compared to others. If you’d like to talk about how we can work together then get in touch with one of our consultants and find out for yourself just how well we could work together.