Why should you even use mobile marketing?
Generate New Leads
Mobile marketing is fantastic for getting new potential clients to 'stalk you'. It's the most direct path to your customers available short of following them everywhere!
Increase Revenues
The low cost, direct path and high attention rate achieved via mobile marketing sees increased revenues and a ROI for businesses simply not achievable with existing marketing methods.
Connect With Customers
Building relationships with your customers is essential to long term success. Mobile marketing is more 'talking' and less 'shouting'. It lets you take relationships up a notch and keep them!
Direct & Highly Personal
No matter if your customers are jogging, watching TV or out and about; mobile marketing gives you a direct, personal path to them and their full attention anytime, anywhere!
Instant Message Delivery
There are simply no delays with mobile marketing. Send a message and it arrives moments later. Perfect for time sensitive info. No spam filters. No 'lost in the post'.
Measurable
Full reporting & network delivery status combined with tracked sales provides a deeply measurable marketing method where every penny can be accounted for.
Affordable
There is a common misconception that doing mobile marketing is expensive & is reserved just for the 'big boys'. That was the case but isn't any longer. From just pennies per person.
High Exposure Rate
If you got a message on your phone right now, you'd read it. So would your customers. 95% of messages are read which blows email and other marketing methods out the water!
Expanding Market
Last year 90.4% of UK mobile subscribers used their phones to send a message. That's already up this year. The second most used activity in the UK was accessing news (35.5%)!
Who might use mobile marketing?
- Airlines
- Bars
- Car Rental Centres
- Casinos
- Charities
- Churches
- Conferences
- Dentists
- Event Organisers
- Garages
- Individuals
- Local Businesses
- Magazines
- Night Clubs
- Organisations
- Performers
- Radio Stations
- Restaurants
- Schools
- Shopping Centres
- Sports Clubs
- Websites
What might you use it for?
The possible uses for mobile marketing are near limitless. If you have some information to communicate then it's probable that it can be communicated via mobile in one form or another, even as a complimentary service or message to other marketing methods.- Additional Information
- Confirm Appointments
- Appointment Reminders
- Birthday Reminders
- Club Updates
- Daily Prayers
- Delivery Reports
- Emergency Updates
- Group Messaging
- Help / Support Tickets
- Location Changes
- Mobile Business Cards
- Mobile Tickets
- MOT Reminders
- Product Announcements
- Offers
- Order Status Updates
- Promotions
- Radio Ad Actions
- School Closures
- Special Discounts
- Special Occasions
- Time Changes
- Time Limited Offers
What type of campaigns are there?
Uses for SMS campaigns are wide and varied. In essence, any situation in which you need or wish to communicate information is a prime candidate for a managed SMS mobile marketing campaign.
Some examples include:
- Offers / promotions
- Competitions
- Event / appointment reminders
- Surveys / voting
- Registrations / verifications
- Product information requests
- Redeemable coupons & vouchers
What is a managed SMS campaign?
Simply put, we will advise, setup, test and run an SMS campaign for you. Along the way we will discuss marketing messages, report back deep level analysis and help you track the effectiveness of the campaign. We guide you on how to build and maintain customer relationships, get your messaging just right and develop your 'voice' so that customers are craving your next communication.
We can help you with:
- Compliance with best practice and guidelines
- Getting your messages perfect every time
- Collecting, formatting and using mobile numbers correctly
- Reporting and analysis to ensure it remains cost effective